Factory Tour at The Chord Company

We pride ourselves on the outstanding array of hi-fi equipment on offer at Home Media – music is our passion and it’s always a joy to be able to pair our customers with the best kit for their listening habits and lifestyle – whether that’s turntables, speakers, cables, or something else. The brands we recommend are some of the best available on the market and deliver pure audio magic for music lovers far and wide.

But we’re also interested in how the magic is made… a look behind the scenes, to see and understand the hard work, science and craftmanship that combines to create high-end equipment that truly takes audio to the highest heights. There are few better ways to do so that with a guided factory tour.

Simon and Chris recently had the pleasure of spending a day at The Chord Company, where we immersed ourselves in the fascinating world of high-end audio cables.

Nestled in the picturesque town of Amesbury, in Wiltshire, The Chord Company is renowned for its top-quality interconnects and speaker cables. Their commitment to innovation is evident in their use of cutting-edge materials and technologies, a crucial part of their unique offering of analogue and digital cables, mains conditioners and more.

Our visit began with a warm meet-and-greet with the team to kick off the tour of their premises. Some of our highlights from the day:

• Witnessing the meticulous process of cutting and stripping an EpicXL Speaker Cable in preparation for termination; the level of precision involved is truly impressive.
• Watching the dedicated, skilled team at work assembling cables in readiness to fulfil customer orders; each step is performed with a huge amount of care to ensure the highest quality every time.
• Visiting the despatch department, where products are carefully prepared for posting to customers.
• Enjoying a chance to get ‘hands on’ for ourselves! Simon and Chris spent some time terminating (attaching connectors to cable ends) a few different cables, including their Epic Power Cable, EpicX ARAY XLR Cable, Shawline Digital Cable and Odyssey Hi-Level Cable for REL Acoustics subwoofers.

We also enjoyed a dedicated listening session – these are designed to showcase the improvements that each of The Chord Company’s tech and materials bring to a hi-fi system… we’re pleased to report that, as anticipated, we experienced improvements in all aspects of the music we chose as our demonstration tracks.

A round up of just some the materials and technologies featured and showcased on the tour:

• ChorAlloy™ plating to cable termination
• ARAY / Tuned ARAY / Super ARAY conductor technology
• Taylon® insulation
• GroundARAY signal grounding

An awesome day all round. It was a real pleasure to meet some of the brains behind one of our favourite brands, and experience for ourselves the precision and craftsmanship that goes into creating their range – the pride they take in their work really is clear to see.

The notable, discernible improvement in sound quality that can be achieved with great audio cables is not to be underestimated… for a listening experience to remember, whatever your budget, The Chord Company is one of the best places to start.

Want to find out more? We have a selection of products, both on our online shop and in store available for demonstration at Home Media HQ. Get in touch – or pop in to see us – to chat about your current system and we’ll help with the best recommendations and more, including arranging a free Home Demonstration if relevant. Call our friendly team on 01622 676703 now or email us on sales@homemedialimited.co.uk